Northwind Outfitters
Northwind is invented. It exists so the labs have a real company with real constraints instead of a generic { foo: bar } domain. Giving it a mark is not decoration — a support queue full of tickets from a company with a logo feels like a support queue. Read the scenario for who they are.
Lockup
The mark at every size that matters
The 18px column is the one that decided the design. Three other concepts looked better large and turned to mush here.
Variants
Primary, on light
Inverted, on dark
Mono, follows currentColor
Ask Northwind
The assistant is not a separate brand. It is the mark — same badge, same summits — with a tail swept off the bottom edge, so the thing answering you is visibly Northwind rather than a mascot bolted on. It carries to about 22px; below that, use the plain mark.
Avatar, on light
Inverted, on dark and on the Pine launcher
22, 18, 14 — where it stops working
Palette
#1F3D33badge, primary text#5C9A86rear summit, secondary#F2EDE4front summit, light ground#D9642Aaccent only, never in the mark#8A9A93muted text, rulesSource SVGs live in assets/brand/.